FTC Changes That Will Impact Your Online Business Print E-mail
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There has been a change recently by the FTC which stands for the Federal Trade Commission in the USA, and what some of you would be thinking right now is that I am not in the USA so this does no effect me......well some of your customers are in the USA so you may be wrong this certainly effects you. Here is a quick Video from the FTC



What I need to say is this.... "I AM NOT A LAWYER, NONE OF THIS SHOULD BE CONSIDERED LEGAL ADVICE, GET YOUR OWN LEGAL ADVICE" Now I have said that lets get down to business.

f you are a Publisher, Blogger, Affiliate or Online Marketer the following will have big implications for your business.

The American Federal Trade Commission (FTC) have made an official statement that starting on December 1, 2009, all bloggers and affiliates have to disclose they are being paid for running paid endorsements and testimonial on their blogs and WebPages (including eLerts).

i.e. if you get paid for selling a product and you use endorsements or testimonials you need to make it very clear you are being paid to do so.

An endorsement or testimonial means ANY advertising message, including reviews, statements, demos, signature or any other elements that consumers could potentially believe that reflect the opinions, beliefs, findings or experiences of a party other than the sponsoring advertiser.

Endorsements and testimonials usually appear as images, text, video, reviews, links, giveaways, etc.

Note that a consumer who purchases a product with his or her own money and praises it on a blog will not be deemed to be providing an endorsement. However, a blogger who is paid to write about a product, by an advertiser or a third party, is covered by the Guides.

This includes being paid commission on sales so affiliates be ware. If you are a blogger who receives any type of compensation for reviewing a product/service/web site and writing a blog post about it, the FTC rules apply to you, regardless of your geographic location and nationality – expect that all countries will soon release similar rules.

Any form of compensation is regarded as payment (money, merchandise, coupons, freebies, etc.) and any form of compensation should be disclosed. While the FTC does not require bloggers to post the exact amount of money received by a blogger to endorse a product, the commission expects bloggers to clearly and conspicuously disclose their relationship with the advertiser and what they have received to endorse a product. These rules affect mommy bloggers and tech bloggers who are given products because their core readership represents a key demographic group targeted by the advertisers.

For example, a blogger could receive merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that product, and on whether the blogger routinely receives such requests.

Bloggers and affiliates who have any type of testimonial on their sites should comply with the regulations.

The FTC document in full, can be found here in PDF format and the official statement is here

Here is what Frank Kern said about it in an email, I give you this direct email becuase I also believe that it impacts you and you need to be aware of it now.

"The FTC released new guidelines yesterday that DIRECTLY AFFECT YOU.

Lots of people in our community are talking about it, and most of them
are totally missing the boat.

Lucky for us, I (pay through the nose to) have an attorney who used
to work for the FTC ...and he gave me the inside scoop.

Here's a new blog post I wrote that tells you what I Iearned.

http://masscontrolsite.com/blog/?p=59

Talk soon,
Frank"

So all I can say is check it out and make sure you make disclosures, this is either going to be a miracle or disaster for your industry, I would prefer to make it a huge opportunity.


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A “New” Small Business Marketing Rules Print E-mail
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marketing-strategies-of-a-nunIn the 1950’s, “credibility” was THE critical factor in advertising, and integrally, inextricably linked to being believed. In the 1990’s, they became distinctly separate component parts of an advertising or sales story, and it became possible to function with zero credibility if you had sufficient believability. In the new millennium, believability takes precedence (except for customers over age 55 or 60.)

I’ve been talking about this quite a bit for the last 10 years or more. To quickly review, “credibility” is typically illustrated with years in business; years in the community; the firm having been founded by grand-dad, a direct descendant from the Pilgrims; a photograph of the big building housing the firm; that sort of thing.

“Believability” used to require “credibility” as its foundation. But that rule is broken. Anyway, “believability” is presented with social proof or peer proof, such as testimonials; dramatic, easy to grasp physical demonstrations (even if rigged), being seen on TV, being used or patronized or endorsed by celebrities (even if they have no credibility), as well as via the convincing style of the presenter/presentation.

But having said all that, the best approach is still to integrate the two. Which brings me to a Jerry Buchanan writing from 1995:

If I had to give a two word instruction of how to deliver an excellent sales story – the words would be:
“be believable.”

In today’s marketplace, the buyer has become a natural doubter of almost any appeal to his pocket-book. While you may say the right things in the opening headline or first sentences to gain his attention, or you may present an offer perfectly in tune with his greatest fears and desires, if you slip and say just one little exaggeration, advance one half-truth, take just one too aggressive a liberty, you shoot yourself in the foot.

Any one thing said tha cannot be believed undermines everything else said.”

In short, if there’s a weak link anywhere in your sales story, it’ll break. This is why, when I construct a sales story for a client, I’m constantly looking for the weak link, and I painstakingly strive to prove each individual link in the entire chain of ideas, information and assertions.

And it is NOT enough just NOT to fib; you must try to prove the legitimacy of your assertions. The most certain approach to this is to isolate each separate claim, ‘fact’, promise, benefit and assertion on its own piece of paper or 3×5″ card, then match it with some item of proof you will use to establish or reinforce its believability.

The most dangerous approach is to peruse you will be believed because of your credibility or because of the obviousness of the truth or for any other reason.

 

Author Info: Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

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Live Your Legacy Print E-mail
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IMAGINE YOUR FUNERAL. Not the brightest topic, to be sure, but one worth serious thought—no matter what your age. Your family and friends have gathered to honor your life. But what do you leave behind? Beyond the contents of your last will and testament, what part of you remains on earth even after you've passed away?

Your legacy. It's something you create during your life solely to benefit future generations, something you may never see come to fruition. Just like a farmer who plants a tree knowing he'll never live to taste its fruits, a legacy is a gift you leave behind without expecting anything in return. Think of John F. Kennedy and the space program or Martin Luther King Jr. and civil rights. They died before their legacies were fulfilled, but they will be forever revered for their efforts.

Just like that farmer's sprouting tree, legacies don't happen overnight—and they don't happen by accident. They're deliberately crafted over years of hard work and dedication. But you don't have to give up your worldly possessions and become a Mother Teresa to start building your legacy now. Here's how.

Understand your legacy.

First, you need to really grasp why it's important to leave a legacy in the first place.

"The legacy we leave is part of the ongoing foundations of life," says business philosopher and author Jim Rohn. "Those who came before leave us the world we live in. Those who will come after will have only what we leave them. We are stewards of this world, and we have a calling in our lives to leave it better than how we found it, even if it seems like such a small part."

Look back on your own life, and you'll see legacy-leavers everywhere, from the founding fathers of our nation to your parents, former teachers and elder family members. All of these people left you with instructions on how to live—for better or for worse. And now it's your turn to decide what kind of legacy you'll leave for posterity.

Choose your legacy.

Legacies come in different shapes and forms, requiring varying levels of effort and commitment. Some choose to leave financial legacies, supporting causes such as funding breast cancer research or a new building at one's alma mater. Other legacies are institutional, like when somebody founds a nonprofit or builds a business that's a positive force in the community. All of these examples have their value and place in society.

Yet, in his The 21 Irrefutable Laws of Leadership, John C. Maxwell believes in a third, more lasting avenue of legacy. "Too often, leaders put their energy into organizations, buildings, systems or other lifeless objects," says the leadership expert and bestselling author. "But only people live on after we are gone. Everything else is temporary."

Gerontologist and author Ken Dychtwald reached a similar conclusion in a recent survey focusing on elder generations and their baby boomer children. He and colleagues at his company, Age Wave, discovered four "pillars of legacy": values and life lessons, instructions and wishes to be fulfilled, possessions of emotional value, and property and money. When asked which pillar meant the most to them, both groups answered resoundingly: values and life lessons.

"There's this enormous craving, this desire for people in their maturity to share what they've learned, to pass on lessons of a lifetime, to teach, to feel that their life experience is being invested, even planted, into the field of tomorrow," Dychtwald says. "There was also a similar response—a natural, innate appetite on the part of younger generations—to receive that."

Focus your legacy.

Granted, conveying the accumulated lessons of a lifetime is easier said than done. In deciding exactly what you want to put out into the world, look inward first.

Start by identifying your strengths. The most obvious place to look is your career—but don't just focus on your job title, Dychtwald says. "You are trained to think of your skills and talents as what you do at work," he says in his latest book With Purpose: Going from Success to Significance in Work and Life. "But if you think of them as core strengths instead, you can begin to see how they are more widely applicable. Youâ??re not just an administrative assistant; you're someone who gets things done. You're not jut a retail manager; you're someone who can spot the strengths in others and suit them to the task."

Talk to your colleagues, friends and family members for their insight. Keep a running list, and see which strengths come up most frequently. Often, others see our gifts more clearly than we do.

Also, consider what topics and activities you're passionate about and that you find interesting. "Think about how you spend your time," Dychtwald says. "Most of us tend to be drawn—either directly or indirectly—to the settings, activities and people that allow us to express our interests."

In short, your legacy should be a labor of love—not a chore.

Next, use the findings from your introspection to establish a "life sentence." Writer and politician Clare Boothe Luce embraced this idea of "a statement summarizing the goal and purpose of one's life," says Maxwell. His own statement has changed over time—from "I want to be a great pastor" to "I want to be a great communicator"— but he thinks that he's finally settled on a winner. "My life sentence is, 'I want to add value to leaders who will multiply value to others.'"

This statement is important because it "not only sets the direction for your life but it also determines the legacy you will leave," he says. Focus on your life sentence throughout your journey, and use it to keep you on track.

Live your legacy.

Now that you have a plan of action, it's time to implement it. "What must you change in the way you conduct yourself so that you live that legacy?" Maxwell asks. "Your list may include behavioral changes, character development, education, working methods, relationship-building style and so on. Only by changing the way you live will you be able to create the legacy you want to leave."

Both Maxwell and Dychtwald compare the act of leaving a legacy to passing a baton. "If you've ever watched a relay race, the most important moment of the race is the passing of the baton," Dychtwald says. "The art of handing off that baton is quite spectacular when it's done well. In our society, we don't put that much credence on sitting at the feet of our elders and allowing them to transfer to us the legacy of their lives. And I think that's a great loss."

So, now that you're in the role of the elder, the baton-passer, who will be the recipient? Who will you invite to sit at your feet? Picture your life—and the people in it—as a succession of increasingly larger rings reaching out from a center point: you. Now think about how you can impart your legacy upon the people of those rings, starting with your family. Both your actions and words leave a legacy behind for your children and younger family members, so make sure that you lead by example as well as by what you say. As they grow older, these younger generations will likely seek your wisdom and want to hear about your life experiences. Share the lessons that have meant the most to you.

For many, the next ring outward is one's primary occupation. Think about whom you could mentor in your work environment and how. Which of your core strengths could benefit others in their pursuit of success? Where do you see unrealized potential, and how can you unleash it?

Many might think that today's cutthroat business environment isn't the place for cultivating such relationships—but Dychtwald disagrees. "The soul of American capitalism is, in its heart, enormously generous of spirit," he says. "This idea that business shouldn't solely be about profit-making but contributing to people's lives and trading wisdom, trading positive experiences, has largely been covered over for decades.

"The culture of work has largely become fragmented by people trying to serve their own needs and short-term loyalties. I think there's much legacy that can be accomplished with your work team, with the way people relate to each other, joining forces with the idea of people coming together to do something great."

Next, look even farther outward (perhaps even outside your comfort zone) to how you can benefit strangers through different groups and organizations. New York City lawyer Matthew Weiss does just that. For the past nine years, Weiss has been a member of the nonprofit Entrepreneurs' Organization, mentoring up-and-coming businesspeople and networking with other small-business owners (Weiss's eponymous law firm is the third company he has started).

"I'm always looking to help other people with what they need," he says. "I meet someone and I want to know, 'What are your challenges in your business? What are your challenges in your life?' And I try and put people together to solve those problems."

Weiss says even when he doubts how useful he can be to the 20- and 30-something entrepreneurs whom he mentors, he's always surprised how his advice can make a difference.

"I didn't realize how much value I had to offer them and the clarity I could provide when they're trying to figure out what their issue might be or how to overcome the issue," says the husband and father of three. "Watching their faces light up when I give them what I think is a pretty simple answer...for me, it's really rewarding to watch that 'light bulb' moment occur."

And, after all, isn't that what it's all about—that "light bulb" moment, illuminating the lives of generations to come, helping them navigate the road ahead? Dychtwald thinks so.

"What's the purpose of having 60, 80, 100 years of life?" he asks. "It's not just to have an enormous wealth of experiences. But I think it's to have time and energy and the resources to teach, to give it back. [Developmental psychologist Erik] Erikson had this great quote: 'I am what survives of me.' That's really a very different sort of battle cry. Stepping out of one's moment in time and thinking about oneself in the chain of development from generation to generation and being motivated to not only make something of oneself—but to share it."

Written by Chelsea Greenwood

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Her sister's keeper taps into $44,000 Print E-mail
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I was reading the USA Today and thought this was interesting so what can you learn from this?

By Jessica Durando, USA TODAY
http://www.usatoday.com/tech/webguide/internetlife/2009-10-12-wikicharity_N.htm?csp=usat.me
89% of 200 non-profits surveyed rely on social networking to raise money. Here's how one woman reached out to save her sister's life.

When Amy Cowin's sister was told by doctors she needed a kidney transplant, Amy decided she couldn't wait until Medicaid could pay for the operation.

So she did something that a growing number of people are doing: She reached out to her personal network on Facebook and GiveForward.org to raise more than $44,000 for Jessica Cowin's transplant.

"It just spread like wildfire," Amy Cowin, 23, said. "It baffles me how fast the word got out and how people responded. Complete strangers were donating money and sending messages of hope."

Cowin is an example of the growing popularity of using social networking sites to raise money for charity. Eighty-nine percent of 200 charities use some form of social media to raise money, according to a study released in June by the University of Massachusetts Dartmouth Center for Marketing Research.

Forty-five percent of the non-profits studied in 2009 reported social media is very important to their fundraising strategy.

The sisters live in Northbrook, Ill. When Jessica Cowin, 26, was told she needed to qualify for Medicaid in February before Northwestern Memorial Hospital in Chicago would do the procedure, Amy Cowin sprung into action. She started a "Help Jess" page on GiveForward.org, a start-up website that allows individuals to raise money for causes.

"She's my only sister, and I felt if I didn't step up and do something I was going to lose her," Amy Cowin said.

In the midst of Amy's fundraising efforts, Jessica was approved for surgery with assistance from Medicaid and Medicare. She received the transplant April 2. The money Amy raised has since been directed to the Children's Organ Transplant Association.

Rick Shadyac, CEO of ALSAC/St. Jude's Children Research Hospital, said online fundraising increases the profit margin by cutting costs associated with traditional methods of fundraising, such as direct mail campaigns. The Lupus Foundation of America (LFA) uses the Causes application on Facebook to engage its members by sending out e-mails and notifications two to three times a week.

Wick Davis, the director of online services for LFA, said cross-promoting all of the non-profits' communication vehicles — message boards, blogs, e-newsletters, social media and the website — has helped LFA see a generous spike in giving online.

LFA had fewer than 3,000 members on its Facebook fan page in January and raised about $630 through the Causes application. Now the non-profit has 25,000 fans and has raised more than $6,300 in the past seven months.

"This is a revenue stream that we weren't really doing anything with," Davis said.

Companies and non-profits that have launched innovative ways to give online include:

• Target, which launched Bullseye Gives, its first giving campaign on Facebook on May 26, which allowed users to decide how to divide $3 million among 10 national charities. St. Jude's Children's Research Hospital won $797,123 after tallying the most votes over two weeks. The campaign also generated more than 97,000 new Facebook fans for Target and 3,000 wall posts of personal stories related to the charities.

• Individuals can support the rain forest by tending a virtual garden on the Facebook application (Lil) Green Patch. The game has raised $210,000 to the Nature Conservancy's Adopt an Acre program.

• During the holiday season or for a birthday present, individuals can buy a "good card" which is a gift card that allows recipients to donate to their favorite causes through the Network for Good. The good card can be purchased online and sent via e-mail or by regular mail as a plastic card.

Jim Tobin, president of Ignite Social Media, a marketing agency in North Carolina, cautions that companies and non-profits still encounter challenges in using social networking sites to spur donations.

"The jump to get someone to take out their credit cards is still a tough jump," Tobin said. "You may get a lot of people to join your cause on Facebook but raise a small amount of money."

Though it is important to be creative and develop a sound marketing strategy to get out the word about a firm's social media presence, too much exposure or an overload of information can generate negative responses.

"I think people make a mistake of overdoing it sometimes in a social space like putting six or seven updates in a two-hour period. So for the people who choose to shout too much, there will always be ways to block them just like you can put e-mail into a spam pile," Tobin said.

The Nature Conservancy sends about seven tweets a day to followers but tries to limit its Facebook posts to one to three times daily. "You want to keep the messages clean and limited," said Digital Marketing Manager Amy Ganderson.

Still, even as fundraisers' report increasing success with e-mail and Internet methods, neither is as effective as direct-mail solicitations and major gifts from individuals, according to Indiana's Center on Philanthropy 2009 giving index. Thirty-three percent of fundraisers surveyed said they have had success using the Internet compared with 61% using direct mail.

That gap is expected to close in the next six months with Internet fundraising success rising to 42.7%, according to the center.

"The growth of online giving is not eroding the growth of traditional methods," said Tim Seiler, director of the Fundraising School at the Center on Philanthropy. "The overall decline in giving totally in the U.S. is definitely tied to the downturn in the economy. With the decline in the stock market and personal income, giving declines."

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Trust Print E-mail
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Howdy All,


Here is a post from one of my mentors and Jay Kubassek has a way of conveying a message that leaves you questioning what you have been doing, and once again his post delivers just that. How often are you holding your trust and yourself back from others because you do not what to be hurt?..... I know that to protect myself I will play my cards close to my chest however when you share from the heart and put yourself fully to the world your expereince of life is totally different.

t is popular amongst successful entrepreneurs to talk about certain intangibles that make for good business. Intangibles such as leadership, innovation, persistence and follow- through. I say this, because I too speak of these things, both passionately and often. Their importance goes without questioning. Each cannot be given, and consequently must be earned. Each is intrinsically valuable in and of itself, and may stand as a singular example of character.

However, in my opinion, a single gift endures beyond each of these items. It endures because, in my opinion, it's the single most valuable gift human beings can share, and could stand as it most rare. That gift is Trust.

Trust is a rare bird in an age where celebration of "the self" is most prevalent. Constantly we are pitched, marketed and sold things thought to appease our own wares. There is nothing fundamentally wrong with this. We all deserve to live a life free from suffering. However, I think most would agree that it is more than possible, and more enjoyable, for the comforts we enjoy to exist for mutual benefit.

We can give someone a dollar, but it soon will be spent and migrate to the pocket of another. We can give flowers, but they too will one day wilt. We can give presents, compliments, advice and embrace one another in moments of despair. But to give another the gift of your trust is a commodity for which no darkness, time passed, or circumstance can ever wither. Trust allows us to walk taller, to face our troubles without fear and to triumph in the hour of greatest uncertainty.

Trust requires great bravery, to be vulnerable and humble. Trust is the first step to love. Trust is the highest form of human motivation. It is well known, and spoken of, that time is precious, but I believe trust is more precious than time.

Let us be reminded, the greatest of us to be given is always from within. Remember these things, for it will never be Yesterday.

You can read more about Jay at http://www.jaykubassek.com/

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Find One Lane And Dominate It Print E-mail
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Find_One_LaneWell after getting to where I am now, and the journey that I have had over the last 3 years has been amazing.

I was sitting with my friend John Smart and his friend Dean last weekend when we were having coffee at Stones Corner in Brisbane and Dean made this statement and it has been an itch under my skin for the last week. As a result I have defined my speciality and really what I want to do and offer in my life and for that I am grateful.

What I have personally expereinced is that in business we try to do everything for everyone and what happens is that we are doing so much that it is hard to keep up to date with what is happening. What also happens is that it seems that nothing is done extremely well as we as entrepreneurs are trying to control everything and do it all our way.

There is a huge price to pay for doing business and living life this way and I have expereinced the highs and lows of business, the burn outs because I was working 20 hours a day and some days would not sleep for 2 days or more while I was running my cafes. At the time you think you are doing the right thing but really it is the worst thing you can do. The more that I specialise in my marketing business now the more effective and in demand that I become. The more that I audition clients the greater the client experience.

Finding a NARROW NICHE and dominating that is the best business advice I could offer someone who is in business or is just starting out. It works on so many levels because it allows your to create expert position and also create a Unique Selling Position that your competition can't match. One of the best things that I do in my business is audition my clients becuase I do not want to work with everyone and I need to ensure that my clients are willing to commit to transform there mindset and the results they are achieving in their business.

So I would ask you what is your niche and what are you doing to dominate it? If you can take on this concept into your business it will transform your life.


Have a wonderful day.

 

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The 5 Elements of a Good Direct Response Ad Print E-mail
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piano_ad3This is my quick checklist of ESSENTIAL Elements of a good direct response ad

1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need to advertise.

2.) ATTENTION-GETTING HEADLINE that telegraphs the news, the idea, the breakthrough…and”sells the ad.” The Headline’s first job is to compel the reader to stop whatever he’s doing – like reading the news in the newspaper- to, instead, shift his attention to your message.

3.) AS CLOSE TO AN ‘IRRESISTIBLE OFFERAS YOU CAN GET. Most ads have no offers or weak, dull, plain vanilla offers. You have no right to response when you offer little.

4.) URGENCY:REASON(S) TO ACT IMMEDIATELY, made believable.

5.) DIRECT,CLEAR ‘CALL TO ACTION’ which connects #3 and #4 to INSTRUCTIONS to the customer of how to respond and what will occur when they do.

There are many additional helpful elements – such as proof, credibility,celebrity, pre-emptive answers to skepticism and reasons not to respond,risk reversal, and others.

But the above five are the absolutely mandatory components.

If you lack any, you do NOT have an ad at all.

I can help you transform your advertising, sales and marketing so it actaully puts money into your bank account. Contact our team within 72 hours and I will give you the business health check assessment at $197 instead of $297 that is a saving of $100.00. This bussiness health check assessment will allow you to take the pulse of your business from an outside perspective and will allow you to determine the strategies required to transform your business. This e-mail address is being protected from spambots. You need JavaScript enabled to view it AUSTIN 512 539 0609 or AUSTRALIA 07 3013 2032

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